Our Process to Create a Successful PPC Campaign
At SetGoDigital, we follow a proven, strategic approach to create high-performing Pay-Per-Click (PPC) campaigns designed to maximize your ROI.
1. Initial Consultation & Goal Setting
We begin by understanding your business, target audience, and objectives. Together, we establish clear goals and key performance indicators (KPIs) to guide the campaign.
2. Keyword Research
We conduct in-depth keyword research to identify high-value keywords, considering search volume, competition, and cost-per-click (CPC) to maximize results.
3. Competitor Analysis
We analyze your competitors’ strategies to uncover opportunities, giving you a competitive edge in the market.
4. Ad Copy & Creative Development
Our team develops compelling ad copy and creative elements that capture your audience’s attention and drive conversions.
5. Landing Page Optimization
We ensure your landing pages are optimized to match your ads, improving the chances of conversion and delivering a seamless user experience.
6. Campaign Setup & Targeting
We structure your PPC campaign for success by choosing the right bidding strategies, ad formats, and advanced audience targeting methods.
7. Ongoing Management & Optimization
We continuously monitor and adjust your campaigns, optimizing bids, keywords, and ad performance to improve results over time.
8. Reporting & Insights
We provide regular reports detailing your campaign’s performance, offering insights and recommendations for further optimization.
9. Final Review & Strategy Adjustments
Based on performance, we adjust the strategy, scale successful campaigns, and fine-tune for maximum impact.
