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LinkedIn Saas

How to reach a cold audience?

Results

Industry Converson Rate at 5%

Campaigns focused on for adspend, the rest of thesplit-tested campaigns were paused

Project Overview

The client wanted to generate more leads for their affordable SaaS software, designed to help project management professionals streamline supply chain processes and save time and money.

Their goal was to use LinkedIn ads to reach a cold audience, aiming to drive prospects to book sales calls.

Goals and Objectives

Problem and Proposed Solution

Selling to a cold audience who does not know the about the company or the software. The proposed solution is set up a LinkedIn ad campaign to generate more leads.

Goals

  • Generate more leads for software from a cold audience
  • Help other companies and business manage their supply chain
  • Offer affordable low-cost software

Objectives

  • Book sales calls
  • Create profit selling the SAAS
  • Have long term new clients

The Solution

To solve this we set up 32 campaigns each testing a very specific set of targeting parameters limiting it to two maximum.

This gave us the ability to pause campaigns earlier over the 30 days period if they were not giving a good return for the spend.

Results

Conversions

They were able to get 18 leads at a 5% conversion rate and two of them booked a call with the sales team. The conversion achieved rate was double industry average.

Offer and Success

Their due diligence to create a compelling offer and our granular setup provided a return on investment that above average for a cold B2B audience on LinkedIn.

Lead generation

We tested 32 campaigns. The result was adspend was focused 6 top performing campaigns and the rest were paused.

Experience the Difference today! Our team uses AI assistance to optimize your campaigns to give you the best results.