LinkedIn Saas
How to reach a cold audience?
Results
Industry Converson Rate at 5%
Campaigns focused on for adspend, the rest of thesplit-tested campaigns were paused
Project Overview
The client wanted to generate more leads for their affordable SaaS software, designed to help project management professionals streamline supply chain processes and save time and money.
Their goal was to use LinkedIn ads to reach a cold audience, aiming to drive prospects to book sales calls.
Goals and Objectives
Problem and Proposed Solution
Selling to a cold audience who does not know the about the company or the software. The proposed solution is set up a LinkedIn ad campaign to generate more leads.
Goals
- Generate more leads for software from a cold audience
- Help other companies and business manage their supply chain
- Offer affordable low-cost software
Objectives
- Book sales calls
- Create profit selling the SAAS
- Have long term new clients
The Solution
To solve this we set up 32 campaigns each testing a very specific set of targeting parameters limiting it to two maximum.
This gave us the ability to pause campaigns earlier over the 30 days period if they were not giving a good return for the spend.
