Industrial Marketing Case Study
How to optimize Google Ads Campaigns
Results
%
More Clicks
%
Increased Click Through rate
About Client & Why They Chose Us
The Industrial Company is a B2B industrial marketing agency that approached us to help with Google ads campaigns because of our expertise in Google ads and proven track record for getting results.
The already existing account was underperforming. The solution was to analyze the account, then make necessary optimizations to improve performance.
Challenge
- Getting a consistent volume of quality leads.
Approach
- The approach we took to working with the client was collaborative with our efforts focused on Google Ad campaign optimization
Account Audit & Collab
- We started with account reviews on accounts their team didn’t have the capacity to manage at the time.
- We reviewed cost-saving potential and analyzed where the traffic was being sent.
- Collaborated to identify potential changes to be made to the landing page, conversion tracking, and within the Google ads campaigns
What We Did
- We developed a strategic plan for new landing page content designed to turn more clicks into sales.
- We added an extensive list of negative keywords to block a large portion of clicks that were not relevant
- We restructured the ad campaigns to help reduce the cost per lead and increase lead volume
- They improved the landing page load speed and content which also helped them get more clicks for less and more sales
Results
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The Google Ads audience was refined after extensive research on exclusions to help target relevant traffic which results in more qualified traffic from Google Ads
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Client saw a click-through rate increase of +14% and a +35% increase in leads with these changes showing up higher in search results consistently.
